Human are inherently motivated to grow and achieve and will fully commit to and engage in uninteresting tasks when their meaning and value is understood.Satisfying employee needs for competence, relatedness and autonomy will create enduring sustainable motivation. A recent meta-analysis conducted by the Gallup Organization showed that the most profitable work units have people doing what they do best, with people they like, and with a strong sense of psychological ownership for the outcomes of their work. (Harter, 1999)